Optimizing campaigns may seem simple – maybe even your ad server itself can do it. End of subject? Far from it! Because the isolated consideration of the campaign performance ignores the effects on the big picture.
Do the sales shares shift between the advertising media? How high is the programmatic pressure on individual ad slots that could fill a gap? Would sales and earnings targets perhaps be better served by other optimization alternatives?
Talk to us about your campaign and overall marketing goals. Together, we can develop a solution that supports you in consistently pursuing the overarching objective.