An attractive marketing portfolio and tight monetization concepts generate mutual synergies.
In day-to-day business, you need to keep a comprehensive overview of campaigns and demand partners in order to strategically steer inventory monetization.
We develop individual solutions for you, thus creating transparency and control.
We design, implement and operate systems for your yield and revenue management. Talk to us – for example about the following areas …
In a non-binding workshop, we can analyze your requirements and use this information to work out a proposal for implementation.
Optimizing campaigns may seem simple – maybe even your ad server itself can do it. End of subject? Far from it! Because the isolated consideration of the campaign performance ignores the effects on the big picture.
Do the sales shares shift between the advertising media? How high is the programmatic pressure on individual ad slots that could fill a gap? Would sales and earnings targets perhaps be better served by other optimization alternatives?
Talk to us about your campaign and overall marketing goals. Together, we can develop a solution that supports you in consistently pursuing the overarching objective.
A successful marketer needs relevant products. Providing your clients with optimal service is therefore an essential task.
We implement publisher dashboards for you which present the relevant marketing KPIs and self-service tools for booking self-promotion campaigns.
This considerably reduces the ongoing support effort for you, enabling you to efficiently implement even complex marketing models for the publisher.
Waste of high-quality impressions, a poor user experience, campaign targets unfulfilled … and no one in-house has noticed?
Our tools can identify acute need for action at an early stage, inform employees via alerts and initiate automatic countermeasures – such as switching off faulty creatives.
You determine the degree of automation.
Contact our experts on 0221 – 995546-70 and arrange an appointment with us for an initial brainstorming session.