AdSuite

How to avoid dropping the ball

The daily work in campaign management is one thing above all: fragmented. Keeping an overview of the big picture without losing sight of the details – AdSuite helps you to successfully master this challenge.

7 AdSuite modules ensure efficient campaign execution:

AdChain – campaign workflow management
AdReporter – automatic campaign reporting
AdMonitor – monitoring of IO campaigns
DealMonitor – monitoring of programmatic deals
AdChecker – quality control of active creatives
AdShooter – screenshot documentation with minimal effort
CreativeUpload – creatives upload for everyone

Is there something else you’re looking for? AdSuite can be customized individually for you.

AdSuite brochure

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AdChain A complete overview of all to-dos
AdReporter Automatic campaign reporting
AdMonitor Monitoring of IO campaigns
AdChecker Quality control of active creatives
AdShooter Document screenshots with minimal effort
DealMonitor Monitoring of programmatic details
Creative Upload Creatives upload for everyone
AdSuite Click on the modules for information

AdChain

Overview Features

Campaign workflows under control

Information from many sources, even the smallest details are important. All processes are similar, but no two campaigns are exactly alike.

Successful campaign management requires smart software support in order to guarantee overview, transparency and agility.

AdChain is the linchpin of the AdSuite – the clear platform for the structured processing of all campaign tasks.

AdChain displays all tasks and e-mails via a central dashboard so that you can steer your campaigns in an efficient, sustainable and clear manner.

Go to the features...

Effective campaign workflows

A central campaign dashboard creates transparency for your team
Support for campaign set-up, integration of creatives, reports, screenshots and optimization
Task management – cross-departmental workflows under control
Mail management – transparency in customer communication
Information management – documents, checklists and comments
Smart links to the other AdSuite modules

Key features

Automatic task creation on the basis of ad server and order data
Kanban boards for visual task planning
Automatic assignment of e-mails to campaigns, agencies and advertisers
Practical linking of e-mails & campaign tasks
Structured e-mail storage in campaign folders
Checking of creatives from e-mails and upload to the ad server

Customizing

We can implement individual requests within our customizing process – for example:

Implementation of special workflow requirements and customer service levels
Interfaces to your CRM / order systems
Reporting resource planning

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AdReporter

Overview Features

Service that impresses your customers

Have you ever thought about regarding campaign reports not as documentation but rather as presentations? As a chance to recommend yourself to customers and provide your service?

With AdReporter you can significantly professionalize your reporting and greatly reduce internal effort.

Data import, key figure calculation, formatting and dispatch take place automatically – in exactly the regularity, depth of detail and presentation you or your customers require.

Individual evaluations according to customer interest? Final approvals? Define your own reporting standards and processes.

Go to the features...

Optimize reporting processes

Minimize effort for reporting
High data quality through the avoidance of manual intervention
Consolidation of different data sources
Clearly defined data statuses
Modern graphic processing

Key Features

Data importing via APIs: ad servers, order system and tracking tools
Data integration and KPI calculation
Dispatch options: automatically or with approval
Hold endreports when underdelivered
Individual report layouts
Import e-mail contacts from CRM systems

Customizing

Your requirements go above and beyond simple campaign reporting? Numerous additional reporting tools can be developed on the basis of the AdReporter database – for example:

Dashboards for your customers
Analysis tools for internal employees
Self-service tools for your clients

Here you can find information about our additional reporting solutions

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AdMonitor

Overview Features

Is the campaign performance on track?

AdMonitor supports you in monitoring, measuring and evaluating the progress and success of ongoing campaigns.

Is everything running as planned? Can the delivery targets be met? AdMonitor updates and checks the success-critical KPIs several times a day.

An intuitive traffic light system provides early warning in the case of impending problems – the triggering threshold values can be adapted individually. We are happy to advise you here.

Go to the features...

Continuous campaign monitoring

Early warning in the case of delivery problems
Steer campaigns from multiple ad servers in one interface
Check whether all creatives have been integrated on time
Check whether everything is running correctly on the starting day
Monitoring for under-delivery and delivery stop during the running time
Check of performance KPIs such as CTR, view rate, etc.
Plausibility checks, e.g. excessive TKPs

Key features

High level of data topicality: Ad server data can be updated hourly
Configuration module for evaluation settings
Collective processing of ad server settings (e.g. end, priority, inventory assignment of line items)
Excel export
Delivery charts
AdGap option: Exchange of delivery data with partner agencies

Customizing

If you are missing functions in the standard scope of AdMonitor that you would like to see, we can implement your requests as part of our customizing offer:

Individual checks
Connection of external tracking providers, e.g. to monitor visibility KPIs
Business Action Automation: Automatic deactivation of ad server line items in the case of technical problems

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AdChecker

Overview Features

Why leave it to chance?

It is no longer possible to check all technical specifications manually.

With AdChecker, quality assurance takes place automatically for all active creatives. Every day. With maximum clarity.

A simple traffic light system indicates errors at an early stage which could result in considerable effort and annoyance later. Are the file size and format correct? Is there SSL compatibility? Are there JavaScript errors?

By the way! The latest software update is a major help in fulfilling your ePrivacy obligations.

Go to the features...

Effective quality assurance

Early recognition of technical problems with creatives
Check of Image, HTML5 and VAST creatives
File sizes of initial part and elements uploaded later
Creative format
SSL compatibility of all requests
File types used
JavaScript errors
VAST checks for video creatives
NEW: GDPR-relevant checks of trackings and cookies

Key features

Daily automatic checking of all active creatives
Manual checking prior to integration into the ad server
Detailed check reports
Daily e-mail alerts with check summary
Individual configuration of warning thresholds
Check history: Results of checks are saved for 30 days

Customizing

Do you have additional function requests? Individual enhancements can be easily implemented, for example:

Individual checks
Interfaces to internal systems
Automatic deactivation of erroneous creatives

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DealMonitor

Overview Features

What do you expect from programmatic deals?

The trend towards programmatic deals holds opportunities, but also brings uncertainties.

In order to develop more assurance in the programmatic business, you need transparency and targeted support.

DealMonitor enables you to define KPI targets and monitor their actual development.

Deals are evaluated on the basis of programmatic key figures and analyzed used data mining methods. In this way, DealMonitor steers the focus to precisely those deals that currently require your attention.

Go to the features...

Continuous deal monitoring

Troubleshooting support
Early warning in the case of problems
Identification of sales opportunities
Analysis of demand behavior
Monitoring of sales targets
KPIs such as Bid Rate, Win Rate, eCPM
Multi-SSP support: Google AdX, YieldLab, AppNexus
Connection of additional systems upon request

Key features

Continuous monitoring: start check, delivery stop, bids and sales targets
Integrated display from multiple SSPs
Target/Actual discrepancies due to stored sales expectations
Data mining analyses of demand behavior: seasonalities, delivery constancy
Multi-dimensional pivot analyses
Graphic deal comparisons

Customizing

We can implement your individual requests within our customizing process – for example:

Special checks and KPI calculations
Collective processing of deal settings (depending on SSP)
Supplementary reporting

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AdShooter

Overview Features

For fast screenshots with format

A picture? Famously says more than a thousand words. Customers attach importance to prompt visual proof of their advertising activities. AdShooter generates documentation screenshots with significantly less effort.

Creation, formatting, dispatch and archiving are largely automated with AdShooter.

Screenshot formatting, file names and e-mails convince through structure and uniformity.

Your customers can also look forward to practical download links instead of large attachments.

Go to the features...

Efficient screenshot process

Enormous time savings through semi or fully automatic screenshot generation
Appealing presentation of your documentation screenshots
Improved customer service through consistent delivery
File names are comprehensible and are issued automatically
Sales support: Simple access to perfect examples of your advertising products

Key features

Fully-automatic screenshots when URLs are stored in the system beforehand
Semi-automatic screenshots with full control of contents
Dispatch via e-mail in personalized layout
Download links instead of large e-mail attachments
Archive function: Monthly ZIP file with all screenshots for download

Customizing

As part of our customizing offer, we can provide you with an API, for example, in order to import the screenshots into your CRM systems.

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CreativeUpload

Overview Features

Setup Creatives – faster and more transparent

Uploading creatives to the ad server – this used to require a high level of technical expertise.

The new module CreativeUpload simplifies this task so that it can be distributed more widely across the entire team.

The software guides users safely through the process. Through streamlined input masks and practical pre-settings, standard cases can be processed much faster – even without deeper knowledge of the ad server.

The entire team benefits from significant time savings, standardized processes and fewer error sources thanks to integrated plausibility checks.

Go to the features...

Fast and secure upload of creatives

Fast and secure upload of creatives in the Google ad server (further systems upon request)
Ad server upload without deeper ad server knowledge
Inclusion of 3rd party redirects and physical creatives
Simplify creative management process and reduce sources of errors
Process standards and pre-settings can be easily configured

Key features

Quick edit and copy functions
Naming conventions for creative names
Syntax check during input such as correct format of AdGap ID
Adaptation to your ad server templates
Automatic insertion of ad server macros
Basic view with simplified presentation
Expert view offers access to all input fields

Customizing

CreativeUpload can be adapted to your processes

Hide irrelevant templates and fields
Logic for pre-settings and naming conventions
Integration of internal systems

Back to overview

Does this sound interesting for you?

Contact us

You can reach our experts at +49 (0)221 – 995546-70.
Arrange an appointment for an online demo of the AdSuite.

Advertising sales houses

AdSuite - campaign management

Yield and inventory management

Dashboards & reporting

Media agencies

Dashboards & reporting

Campaign trafficking & monitoring

AdSuite

How to avoid dropping the ball

AdSuite brochure

AdChain

Campaign workflows under control

Effective campaign workflows

A central campaign dashboard creates transparency for your team

Support for campaign set-up, integration of creatives, reports, screenshots and optimization

Task management – cross-departmental workflows under control

Mail management – transparency in customer communication

Information management – documents, checklists and comments

Smart links to the other AdSuite modules

Key features

Automatic task creation on the basis of ad server and order data

Kanban boards for visual task planning

Automatic assignment of e-mails to campaigns, agencies and advertisers

Practical linking of e-mails & campaign tasks

Structured e-mail storage in campaign folders

Checking of creatives from e-mails and upload to the ad server

Customizing

Implementation of special workflow requirements and customer service levels

Interfaces to your CRM / order systems

Reporting resource planning

AdReporter

Service that impresses your customers

Optimize reporting processes

Minimize effort for reporting

High data quality through the avoidance of manual intervention

Consolidation of different data sources

Clearly defined data statuses

Modern graphic processing

Key Features

Data importing via APIs: ad servers, order system and tracking tools

Data integration and KPI calculation

Dispatch options: automatically or with approval

Hold endreports when underdelivered

Individual report layouts

Import e-mail contacts from CRM systems

Customizing

Dashboards for your customers

Analysis tools for internal employees

Self-service tools for your clients

AdMonitor

Is the campaign performance on track?

Continuous campaign monitoring

Early warning in the case of delivery problems

Steer campaigns from multiple ad servers in one interface

Check whether all creatives have been integrated on time

Check whether everything is running correctly on the starting day

Monitoring for under-delivery and delivery stop during the running time

Check of performance KPIs such as CTR, view rate, etc.

Plausibility checks, e.g. excessive TKPs

Key features

High level of data topicality: Ad server data can be updated hourly

Configuration module for evaluation settings

Collective processing of ad server settings (e.g. end, priority, inventory assignment of line items)

Excel export

Delivery charts

AdGap option: Exchange of delivery data with partner agencies

Customizing

Individual checks

Connection of external tracking providers, e.g. to monitor visibility KPIs

Business Action Automation: Automatic deactivation of ad server line items in the case of technical problems

AdChecker

Why leave it to chance?

Effective quality assurance

Early recognition of technical problems with creatives

Check of Image, HTML5 and VAST creatives

File sizes of initial part and elements uploaded later

Creative format

SSL compatibility of all requests

File types used

JavaScript errors